CLIENT: KAY is America’s leading retailer in fine jewelry. People everywhere know their signature tagline by heart, “Every kiss begins with KAY”. It probably rang through your subconscious the moment you locked eyes with the logo.
INSIGHT: KAY’s consumer base values romantic, yet realistic messaging. Don’t oversell the fairytale, but don’t undersell the value of finding love.
Give something truly special to the one who stole your heart. #LongLiveLovehttps://t.co/iJtatzNS5O pic.twitter.com/TRliAayWre
— Kay Jewelers (@KayJewelers) January 14, 2019
When they mean everything, don’t settle for just anything. Shop for the perfect engagement ring at KAY.https://t.co/S6bQWf8ByK pic.twitter.com/UtVUd9Pcya
— Kay Jewelers (@KayJewelers) January 4, 2019
Now through 12/17, find dazzling gifts with 25% - 40% off everything. What’s not to love? #LongLiveLovehttps://t.co/Ckd7vXY0j3 pic.twitter.com/OILRZfVT4z
— Kay Jewelers (@KayJewelers) December 13, 2018
Inspired holiday gifting starts with sparkle. Enjoy up to 30% off storewide through 12/24. #LongLiveLovehttps://t.co/VufFAPsSFK pic.twitter.com/aTbuIe99F4
— Kay Jewelers (@KayJewelers) December 23, 2018
The warmest #gift is one from the heart. Find gorgeous gifts at KAY. #LongLiveLovehttps://t.co/8e4x7CFV5x pic.twitter.com/bTpFyOlYQ2
— Kay Jewelers (@KayJewelers) December 2, 2018
Wear a symbol of your #love. Shop the all new Love + Be Loved collection. #LongLiveLovehttps://t.co/JKHQUay0dC pic.twitter.com/TSOcin3VP6
— Kay Jewelers (@KayJewelers) December 27, 2018
They have your heart, now ask for their hand.https://t.co/8Cgf4pE6IN pic.twitter.com/2NhjNbxWoK
— Kay Jewelers (@KayJewelers) November 20, 2018
View this post on InstagramMay your holiday be filled with warmth, light and love. #LongLiveLove
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View this post on InstagramThe best #love story ever told should be your own. #LongLiveLove
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View this post on InstagramEvery day shines a little brighter when you add a little #gold to your life. #LiveGold
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View this post on InstagramWhat’s better than candy on #ValentinesDay? Delicious #LeVian #ChocolateDiamonds. #LongLiveLove
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