EDIBLE ARRANGEMENTS
After dropping “Arrangements” from its name, Edible came to us with a bigger goal: introduce consumers to a new identity, a broader product offering, and a whole new reason to think of Edible beyond fruit.
From bakery treats and flower arrangements to party trays and popcorn, we helped bring the expanded Edible to life across seasonal and everyday campaigns. Our work put a fresh spin on Valentine’s Day and Holiday TV, while continuing to build awareness of everything the new Edible has to offer year-round.